Bitters, Brews, and Bubbles in a Time of Temperance


this is a label for Martinelli's pure apple cider, although the apple looks decidedly orange. the name martinelli's appears in white lettering on a black background in the upper left, while the apple is centered on the label with the words pure apple cider in black lettering overlaying it. to either side of the apple are green leaves on a branch. across the bottom of the label are the words extra dry and watsonville, california

Global Beverage Companies Arrive While California Giants Emerge


Following the Gold Rush and statehood in 1850, California became known globally as a land of growth and promise with cosmopolitan cities and many thirsty men. Prominent beverage companies from Europe and other states that wanted to be part of this prosperity filed trademarks in California. At the same time, immigrants to California saw the agricultural opportunities in their new state and began producing, among other things, apple cider and wines that would eventually become world-famous.


This is a label for Sainsevain's California wine bitters. In the center is an oval with a vineyard and a large building surrounding by a fence. around the oval are grapes and grape leaves, intertwined is a ribbon with the words california wine bitters above and sainsevain bros san francisco below



Bitters


The term “bitters” refers to a bitter, usually alcoholic, liquid made from various roots, herbs, bark, seeds, or fruit peels. Today, bitters add a fragrant and flavorful element to cocktails. Historically, though, bitters were often used for medicinal purposes and advertised as having curative powers.


 A very fancy trademark with numerous different lettering styles. The lettering is dark blue, perhaps purple, on an off-white background. The words Sillery Mouss.x 1xe. qualite appear arched over the name Charles Heidsieck, Reims. Below reads, T.W. Bayaud and Berard, sole agents for the United States. Around the edge of the label appears some fancy filigree with bunches of grapes at each corner.

Champagne Charlie


Charles Heidsieck (1820-1871), a French wine merchant, was known as, “Champagne Charlie,” because he popularized the festive beverage during visits to the United States. Counterfeit marks and fraudulent imitations threatened Heidsieck's business, so in 1864 Heidsieck's American distributor, Theodore Bayaud, registered Heidsieck's trademark with California's Secretary of State. Three years later, two French merchants named Souris and Dresel were ordered to pay Heidsieck 10,000 francs by a Paris court. The two men had conspired with Bayaud to manufacture fraudulent champagne bottle labels and corks meant to imitate those used by Charles Heidsieck. The main difference was that the false labels (not registered in California) bore the name of Herman Heidsieck, a Missouri resident, who had loaned the use of his name to complete the subterfuge.


This is a hand drawn trademark for M. S. Whiting's medicinal whiskey. It features the words Medical Whisky arched over what looks like a beverage glass. Below is written M.S. Whiting and Company, San Francisco. The word whiskey is spelled as w-h-i-s-k-y. The trademark is very simplistic, with black lettering on a white background.

Medical Whiskey


Even with the temperance movement on the rise, many households kept alcohol on hand for its "health and medicinal" properties. Manasseh S. Whiting, author of California Senate Bill 31 (1863), "An Act Concerning Trade Marks and Names," registered a trademark for his firm's "medical whisky."